XOX Group ‘Longest Virtual Salam Raya’ 2020

The XOX Group (XOX and OneXOX) usually builds its ever-expanding mobile communications dealer network and consumer business without much fanfare. But for Raya 2020, they saw the opportunity to be more high profile, when Artisan shared with them the idea of The World’s Longest Virtual Salam Raya. The result was stratospheric for digital marketing. And, a world record was made.