What’s slow is now fast!

To build on the ‘Mahsuri makes cooking faster’ positioning—Menang Masa, Menang Rasa—participants were asked to video themselves doing a slow-motion move while ‘interacting’ with Mahsuri sauce. The interaction must be food-related or showing desirability of the product. This resulted in ‘funny’ and ‘creative’ situations which had great virality and brought awesome KPI-breaking results.