The Mulia architecture is inspired by the kampung house—which has profound architectural thinking behind it—to suit our tropical climate. Its environmental design and landscaping also aim to replicate conditions that fostered close-knit communities in the past, for the benefit of buyers now and the future generation. With that in mind, our communication revolves around the nostalgia of what was good back then to capture the imagination of prospective buyers. Its Eid ul Fitr festive social media campaign for example, was all about sharing how Eid ul Fitr was celebrated in the past.