Alliance Islamic Bank Raya Video 2021

Good values for a good Raya

Instead of the typical ‘Raya’ video of imaginary scenarios to tug at people’s hearts, we took a more ‘real’ approach with a real story of a business the bank helped. But the main thrust of the story was how the business, Pops Malaya, actually built a business model that was helping people survive the pandemic financially – a human value that the bank subscribes to.